Kagi has no ads and is fully supported only by its users. We worked very hard to provide high quality, fast and tracking-free results at a minimum cost to ensure sustainability of our operation.
By choosing a paid Kagi plan, you are also helping accelerate our mission of humanizing the web.
- Ad based search engines make almost $300 a year off their users. Explore what search built with your best interest in mind looks like
Google generated $76 billion in US ad revenue in 2023 . Google had 274 million unique visitors in the US as of February 2023 .
To estimate the revenue per user, we can divide the 2023 US ad revenue by the 2023 number of users: $76 billion / 274 million = $277 revenue per user in the US.
- Upgrade to a Kagi membership when you are ready
- Enough searches to get you started
The average Google user searches three or four times per day or about 100 times per month. 
According to DuckDuckGo's data, their monthly average is about 30 searches per person, or one per day on average. 
Great question! Please see our Why pay for search page.
Trial plan has a limit of 100 searches and 10 interactions with Kagi AI tools. You will still be able to try all of Kagi's features.