Google generated $76 billion in US ad revenue in 2023 [1]. Google had 274 million unique visitors in the US as of February 2023 [2].
To estimate the revenue per user, we can divide the 2023 US ad revenue by the 2023 number of users: $76 billion / 274 million = $277 revenue per user in the US.
The average Google user searches three or four times per day or about 100 times per month. [1]
According to DuckDuckGo's data, their monthly average is about 30 searches per person, or one per day on average. [2]
[1] Fit Small Business - Google Search Statistics
[2] DuckDuckGo - How Many People Use DuckDuckGo?
You're already paying with your time and attention to advertisers who manipulate your search results, waste your time, and exploit your privacy. Pay with your wallet instead of your life, and get pure, powerful search that works for you - not advertisers. Read more.
See our FAQ or feel free to reach out at support@kagi.com.