What is Kagi?
Kagi is a new movement with the goal to create a better web for our children. We believe that the web can once again become the web of creativity and self-expression, as opposed to the web driven by relentless monetization through ads and tracking as the main motive for its existence.
Kagi currently consists of Kagi Search (further referenced as just Kagi), which is a paid, ad-free, search engine for the web and Orion browser which is a fast, privacy respecting browser (currently for Mac only). In the future we plan to release email product as well, offering a fully alternative way to experience the web.
What is Kagi's goal?
We want Kagi to be the best search engine for people who want a product with uncompromising search results quality, privacy by design and unrivaled speed. By doing that, we want to support the sustainability of the web based on the ethical web principles, ensuring better web for our children.
How will Kagi make money without ads?
Kagi is designed as a premium search product. Unlike most other search engines which are monetized with ads, Kagi's source of revenue is only what the users pay for it. This then gurantees perfect alignment of our incentives with the incentives of our user and allows us to be uncompromisingly obsessed with the user's search experience.
Is Kagi available now?
We have entered closed beta and we are inviting new users. Sign-up for Beta here.
Where does Kagi get its data?
Kagi features its own crawler called KagiBot which crawls the web and focuses primarily on non-commercial content. This is roughly 20%-30% of all results you will see in your searches. See the section about search quality below for more details.
In addition, Kagi is using multiple data sources including Apple, Google, Microsoft, Wikipedia, Yelp, OpenStreetMap, HERE and others, usually highlighted in "more info" popup you can access in search results.
Why use Kagi instead of Google?
We'd like to first acknowledge that Google has indeed changed the world and the way we access information and we value this contribution. We are therefore grateful to be able to use some of Google's search technology and infrastructure in our search product.
This is also where similarities end and our product philosophies start to diverge. We are not trying to build a search product for billions of people, but a refined search experience for our customers who value high quality results, privacy and speed above everything else.
Why use Kagi instead of DuckDuckGo?
DuckDuckGo has shown the world that a privacy first search engine is possible and we respect this contribution.
We also believe that DuckDuckGo’s business model (ad supported search) is problematic long-term both for the user and for the web. We are hoping to offer both superior search results and even tighter privacy by definition, as our revenue comes only from selling our own product.
How does Kagi have superior search quality?
Let's first define superior. We believe that superior content is defined by high quality, non-commercial content. So listicles, "news", ad-heavy and SEO optimized pages would not qualify. Kagi tries really hard to surface superior content in our search results and penalize results heavy in ads and tracking.
For example, here are the three types of search results that are new and unique to Kagi (for the query “steve jobs”).
These kinds of results can not be found on any other search engine by default. They are characterized by being highly non-commercial, authentic and high quality content. We even crawl the Web Archive to dig up great content (that does not exist on the original website anymore, but does still live on the web thanks to Web Archive).
Kagi also allows users to set preferred domains in search results, and completely mute results from others. This allows for an unprecedented level of personalization and search result refinement.
Finally Kagi also features "lenses" which are special user-definable filters that allow the user to narrow the scope of search to only a couple of websites for example. Make your own "Programming" or "Recipes" Kagi lens and enjoy results only from sites you trust.
How does Kagi respect my privacy?
We believe that privacy is a fundamental human right. When you are a young startup that cares about privacy, choosing the right business model that is transparent and aligns incentives becomes very important.
We have designed our search product in a way that we do not need to monetize your data in any way. Our only source of revenue is the payment for the product that you are making. Our only incentive is to make Kagi as good as it can possibly be in order to serve you and your needs. Thus you can trust that any private data that you share with us will not be misused for any other purpose. That is our guarantee to you.
What data does Kagi collect on me?
At this moment, only your email really. We do not even store your search history, IP address or any other information. This is not likely to change, unless we come up with a way to do something useful in the product with other data that you may want to volunteer to us.
How fast is Kagi?
Ahhh... speed. "I feel the need... the need for speed!" is a quote from "Top Gun" that we live by. We are obsessed with increasing the speed and lowering the latency of our search product. There are three ways Kagi achieves this.
First, we optimized our technology stack to increase code execution speed and decrease HTTP(S) connection latency.
Then we have minimized the amount of data transferred between Kagi and the browser. This not only considerably increases speed but also has a neat side effect of less CO2 emissions.
|Product||Search Result Page Size||CO2||Load Time|
|Kagi||0.76 MB||0.43 g||0.4 s|
|Ecosia||1.55 MB||0.89 g||1.2 s|
|Bing||1.94 MB||1.11 g||0.8 s|
|2.43 MB||1.39 g||2.4 s|
|DuckDuckGo||2.48 MB||1.42 g||2.1 s|
Finally, our infrastructure is global and you will always be automatically connected with the Kagi node closest to your location.
How can I set Kagi as my default search engine?
Firefox based browsers
After logging into Kagi, right click address/search bar, then select "Add Kagi Search". Doing this only adds Kagi Search to the list of search engines available in Firefox. To make us your default search engine, go to about:preferences#search and change the default search engine to Kagi Search.
Chrome based browsers (Chrome, Edge, Brave, Opera, Vivaldi...)
Open Preferences/Search engines/Manage search engines and check if it was already autodetected. If yes, make it default. If not, click "Add". Type in "Kagi", keyword "k" and for URL
https://kagi.com/search?q=%s then make it default.
Use Orion browser by Kagi (WebKit based Safari alternative) which has built in support for Kagi Search.
For search URL use:
and for autosuggestions use:
Will there be a mobile version? How about a native dark theme?
Kagi is currently under development and in closed beta. By registering an account with Kagi you agree to do your best to provide constructive feedback to the Kagi team. During the beta period, you are free to use the service in any way you like including trying to 'break it', find bugs or unexpected behaviors. Because this is still a beta product, we expect the product will not always work as expected. We kindly ask you to run any public posts disclosing product details or screenshots with us before publishing them.
We will respect your privacy. We will be good stewards of any personal information you share we us. Purpose of any such information stored by Kagi will always only be to provide you with the best product experience. Kagi has no intention or interest in manipulating or monetizing this information in any other way. We do not collect any personal information other than the email address that you need to sign up for Kagi. You may receive a product update from us using that email address. That's it.
In harmony with our philosophy of being simple and lightweight, we make a hard effort to store only the required data on the client, and nothing more. Kagi uses a minimal set of session cookies, as well as browser caching (assets, local storage) where it benefits the user's experience the most. We do not collect telemetry on how you use our app - we rely on your feedback to improve the Kagi experience.